TransDiesel has grown from small beginnings in the 1980s to now employ about 300 people across a nationwide network of 18 branches and is entering a new era with a new name – TDX.
“The evolution to TDX reflects our maturing as a company, one which had an initial focus on diesel engines and transmissions, to one which now partners with some of the world’s biggest and most recognisable names, including Volvo and Yanmar construction equipment, Shell lubricants as well as Perkins, Sennebogen, Kohler and Allison Transmissions,” says CEO, Colm Hamrogue, CEO.
“We recognise and respect 40-years of heritage and are enthusiastic to build on this legacy for the next 40 years. Above all else, we want to reinforce that TDX is local.
“We’re locally owned, assist locals and want locals to succeed. Our customers know and trust us, that’s something that is never going to change.”
Alongside the new brand TDX has launched an initiative to support local customers and their communities through its branches that now has funding to support local causes, charities and events.
“Such endeavours help accentuate our localness at a grassroots level and reinforce our connection with Kiwis and to New Zealand,” iterates Hamrogue.
As part of launch celebrations and to get ‘supporting local’ underway, TDX thanked all of its people with a Prezzy Card and the instruction of ‘do what you want with it, but make sure you spend it with a local business or charity’.
“It’s a small but significant statement about helping others and keeping things local, an example of how our people can make a difference to the communities they belong to,”says Hamrogue.
“We’re looking forward to people joining us at TDX, whether they’re part of our team, in our community, customers or brand partners, for the next phase of our exciting journey,”
The design of the company’s new logo also holds particular significance, adds Marc Warr, the marketing manager at TDX.
“The arrow illustrates moving forward together with our customers and the hexagon demonstrates the importance of partnership between our people, customers and suppliers,” says Warr.
“As for the ‘X,’ it represents the special customer-focused difference we’re renowned for, a world-class service experience we’ve made our own and will continue to deliver into the future.”